We’re delighted to welcome Arjen Segers to JTF Marketing as our new Chief Strategy Officer, further strengthening our leadership team as we scale globally and sharpen our focus on delivering transformative outcomes across the B2B customer lifecycle.

With more than a decade of experience in international marketing strategy and technology consulting, Arjen brings a rare combination of hands-on technical expertise and strategic vision. Most recently, he served as a Senior Consultant and Marketo Certified Solutions Architect at a leading European Adobe Solutions Partner, where he supported global enterprises including Deloitte, DHL Express, and Unilever.

Earlier in his career, Arjen held marketing leadership roles at Korn Ferry, the global executive search and advisory firm. He is also a well-known contributor to the Adobe Marketo community, co-hosting the Netherlands Marketo User Group and frequently sharing insights on the future of B2B marketing.

Driving strategic value from the Adobe B2B suite

In his new role, Arjen will lead the evolution of JTF’s strategic services across the Adobe B2B technology stack. He will work closely with Adobe as both partner and innovator, and with clients to ensure that technology, particularly data-driven and AI-enabled tools, delivers measurable revenue outcomes.

“Our role at JTF is to help clients move beyond basic [marketing automation] platform usage,” Arjen said. “Adobe’s B2B 3.0 vision has sparked a revolution, and the demand for scalable account journey orchestration has never been greater.

For too long, we’ve been stuck in high-level account-based marketing strategies. What clients need now is buying group marketing, operationalised, measurable, and integrated across their ecosystem. That’s the challenge I’m here to help solve.”

A culture of innovation, ownership, and global perspective

With international experience spanning Brussels, the Middle East, and the Americas, Arjen brings a global lens to strategic marketing and technology leadership, rooted in deep understanding of the B2B buying journey.

Reflecting on his early days at JTF, he shared:

“The professionals I’ve met across JTF’s global team are deeply skilled and passionate. Everyone has the opportunity to own and grow their piece of the business. It’s exactly the kind of environment that fuels innovation.”

In the coming months, Arjen will focus on expanding JTF’s offering beyond marketing automation, engaging directly with clients on their growth priorities, and working closely with Chief Marketing Technologist Charlie Oakham and Founder & CEO James T Fletcher to strengthen JTF’s strategic position within the Adobe ecosystem.

Shaping the next era of B2B marketing

As clients face the most significant transformation in B2B marketing in over a decade, Arjen’s appointment reinforces JTF’s commitment to strategic leadership, operational excellence, and innovation at scale.

James T Fletcher, Founder & CEO, commented:

“Arjen brings a strategic mindset and deep technical credibility that aligns perfectly with where we’re heading as a business. 

As we help more clients navigate the shift to B2B 3.0, we need leaders who can bridge technology and strategy at a global level, and Arjen does exactly that. 

His experience, particularly across enterprise and international markets, makes him a powerful addition to our senior team.”

Ready to Elevate Your B2B Strategy?

If your team is navigating the shift to B2B 3.0 or looking to unlock more value from your Adobe technology investment, we’d love to talk.

Get in touch to explore how JTF can help you operationalise buying group marketing, scale your account journeys, and deliver measurable revenue impact.