Skip to content
- Services
-
-
-
-
MarTech Strategy & AI
Transform your marketing strategy for agentic AI automation.
Data & Analytics
Unify data to connect marketing to revenue outcomes.
Marketing Automation
Optimize Marketo for better campaign performance & deliverability.
-
-
-
Buying Group Marketing
Orchestrate complex B2B account journeys with personalization at scale.
Work Management
Streamline marketing execution with a marketing system of record.
Education & Training
Upskill your team to maximize marketing and platform ROI.
-
-
-
- Adobe
-
-
-
Marketo Engage
Marketing automation for lead management, and campaign orchestration.
AJO B2B Edition
Personalized account orchestration at scale with real-time data.
Real-Time CDP B2B Edition
Unify customer data from all sources for a single, actionable view.
-
-
-
Workfront
Streamline work management, project delivery, & content collaboration.
Target
Personalize customer experiences & optimize content through A/B testing.
CJA B2B Edition
Analyze cross-channel customer behavior for journey optimization.
-
-
-
- Solutions
-
-
-
Data Hygiene & Deduplication
Clean your Marketo database of duplicates and outdated records.
Data Bridge
Automate secure, bi-directional data flows.
AI Lead Follow Up
Use AI to send smart, personalized emails using Marketo data.
-
-
-
Send Time Personalization
Send smart, personalized emails using Marketo data.
AI Engagement Summary
Turn Marketo engagement data into real-time sales intelligence
-
-
-
- Resources
-
-
-
Latest Insights
-
-
Back to all Resources
Webinars
How to Cut Costs in Marketo: Cleanup Strategies That Work
17/02/2026 4:00pm - 4:30pm
How smart Marketo cleanup and consolidation can cut costs, boost performance
Watch now
From Spreadsheets to Control: How Marketing Teams Plan, Prioritise, and Scale with Workfront
03/02/2026 4:00pm - 4:30pm
Discover how Workfront improves structure, visibility, and delivery. A practical intro for teams outgrowing generic project management tools.
Watch now
Introducing the AI-Powered Campaign Builder for Marketo
20/01/2026 4:00pm - 4:45pm
Discover how JTF’s AI-powered campaign builder helps marketing teams create campaigns faster and with fewer errors. Join our live webinar to see how integration with Microsoft Teams streamlines workflows, boosts accuracy, and accelerates campaign execution in Marketo.
Watch now
An Introduction to AJO B2B Edition
25/11/2025 4:00pm - 4:45pm
Discover how Adobe Journey Optimizer B2B Edition helps B2B marketers orchestrate intelligent, omnichannel journeys that drive real pipeline impact.
Watch now
Sales tech failed to give the customer a good experience
06/11/2025 4:00pm - 4:30pm
Discover why traditional sales tools fall short and how JTF’s Revenue Acceleration Loop turns buyer signals into sales action.
Watch now
Moving from Lead to Buying Group Marketing with Marketo and AJO B2B Edition
Explore how Buying Group Marketing is redefining go-to-market strategies, and why leads are no longer enough.
Watch now
Navigating AI Cuts in Marketing: How to Do More with Less
Learn how to respond to AI-driven budget cuts by unlocking hidden efficiencies in Marketo.
Watch now
Unlock the full value of Marketo Engage Interactive Webinars
Say goodbye to disconnected webinar platforms and hello to a seamless, data-driven experience with Marketo Engage Interactive Webinars.
Watch now
Boost your Marketo Campaign Performance, Email Deliverability, and Outsmart the Competition
Join JTF and our partner Oktopost for an expert-led session packed with practical hacks, email deliverability and best practices.
Watch now
The Revenue-Driven Marketing Leader
In this webinar, JTF unpacks how forward-thinking CMOs are leading this transformation—from evolving their role in the C-suite to navigating the shift from lead-based marketing to orchestrating buying group journeys through Adobe’s Advanced Journey Optimizer (AJO) B2B Edition.
Watch now
AI in Action: Practical Solutions & Overcoming Adoption Challenges
Unlock AI’s Potential in B2B Marketing. AI is reshaping B2B marketing—but are you leveraging it effectively? Join our 45-minute executive webinar to explore practical AI solutions, overcome adoption challenges, and maximize ROI.
Watch now
AI for Marketing Leaders: Strategies and Solutions with Adobe & JTF
Harnessing the power of personalization is the theme of the latest webinar in our series ‘AI for marketing leaders’ – with strategies and solutions from Adobe and JTF – and you’re invited. Our team of experts will reveal how to transform customer engagement strategies for 2025.
Watch now
AI for Marketing Leaders: Where to start with AI adoption
Watch the first of our exclusive webinar series, “AI for Marketing Leaders: Strategies and Solutions with Adobe + JTF.” In our first event, “Where to Start with AI Adoption,” you'll learn how AI can transform your marketing in 2025 and beyond.
Watch now
Three ways to boost your email engagement in Marketo
Three easy ways to help you drive more ROI from your email marketing campaigns, hosted by Marketo Certified Architect James T Fletcher.
Watch now
Getting nurturing right: Marketo success stories
Discover the power of lead nurturing – a way to build trust with your prospects and customers throughout their journey with your brand.
Watch now
Make lead scoring work for you in Marketo
Explore the elements needed to ensure your lead scoring is identifying leads that deliver the most valuable opportunities – so your sales team don’t miss them.
Watch now
Strategies for effective sales enablement
From understanding intent signals to defining sales-ready leads, let’s improve your sales enablement together.
Watch now
Redefining Approaches to Marketing in Financial Services
Join our panel of marketing thought leaders from the Financial Services industry to learn how marketing automation is redefining approaches to marketing in this space.
Watch now
Sourcing and attribution in Marketo Engage
Master Marketo Engage with our on-demand webinar! Learn about report types, attribution models, and more. Register now for actionable insights.
Watch now
How to master email templates in Marketo
Learn best practices and see an example Marketo email template in action
Watch now
Integrations and Webhooks in Marketo Demystified
Empowered automation with integrations and webhooks
Watch now
Enhance your sales funnel with revenue models in Marketo
Build in better visibility over your sales funnel
Watch now
Getting nurturing right: a Marketo success story
In today's digital landscape, buyers are connecting with brands across diverse channels and media.
Watch now
Go beyond email with predictive content in Marketo Engage
Content intelligence is one of the most talked-about topics for 2024, but many wonder how to effectively harness predictive content within their Marketo Engage instance. We're here to guide you through it!
Watch now
A fresh start: How to clean up your Marketo instance
A tidy Marketo instance is essential for empowering your team to get more from Marketo. Join us to get started!
Watch now
Overcome the 10 most common issues in Marketo Engage instances
In this webinar we discuss the most common challenges we see when carrying out Marketo Engage audits, and how to overcome them.
Watch now
Managing your Marketo Engage database hygiene
Discover how to improve the quality of your data in Marketo and the positive impact this will have on your campaigns.
Watch now
Using Marketo Sales Insight to maximise intelligence and convert sales
In this webinar we look at the capabilities of Marketo Sales Insight and how they can be applies to help sales convert.
Watch now
Utilising Marketo to convert more (good quality) leads
If you're looking to hand over more quality leads to your sales team, then this webinar is for you. Get ideas on how to generate quality leads and boost conversion by optimising Marketo features.
Watch now
How to exceed with Marketo engagement programs
Discover how to get the most from Marketo engagement programs to nurture leads through the customer journey and boost conversion.
Watch now
Do More With Less: Data-Driven Optimisation for Marketo
Revolutionise your Marketo strategy and make smarter decisions by leveraging the data that's already available to you!
Watch now
Why Marketo users can’t ignore AdBridge any longer
If you're looking to run omni-channel marketing campaigns to your Marketo database and overcome the challenges of third party cookies - AdBridge cannot be ignored!
Watch now
Maximising your Marketo and Salesforce integration
Marketo and Salesforce make a powerful combination. But to get maximum benefit from both systems you need to be sure they work in harmony with one another.
Watch now
Building a first-class personalization strategy with Marketo
Personalization is a buzz word right now. And rightly so, as it's a great way to optimize campaign performance. In our upcoming webinar we look at how you can utilize Marketo to build a personalization strategy and elevate your campaigns to the next level.
Watch now
Demonstrating Campaign ROI with Marketo Reporting
Whether you're a Marketing Director or Campaign Exec, our upcoming webinar will help you measure the success of your Marketo campaigns like a pro!
Watch now
Ask the experts 2: Maximise Marketo
Join our Marketo consultants as they share their knowledge, tips and tricks on a variety of requested topics and answer your questions in an extended Q&A session
Watch now
Ask the experts: Maximise Marketo
Do you have questions you'd like to answer about Marketo Engage?
Do you wish you had access to a Marketo expert - free of charge?
Well, Christmas has come early!
Watch now
Upskill your team in Marketo Engage
Are you finding it challenging to get the ROI you want from Marketo Engage? Struggling to maximise the platform's automation capabilities?
Watch now
Marketo Deduplication made easy and (always-on!)
Duplicate contacts are a constant source of frustration for Marketo users. This webinar is the answer to all of your deduplication problems!
Watch now
Lead scoring in Marketo
This webinar will dive into different scoring techniques - exploring those that don't work and those that make all the difference to your lead management process and the overall success of your marketing campaigns.
Watch now
Marketo Lead Nurturing 101: Designing your nurture
In this series of five fortnightly 30-minute webinars we will explore ways that you can perfect your lead process using nurturing - from data quality and structure to engagement programs and reporting. We will be breaking it down into smaller, actionable steps so you can start experimenting with your team straight away, perfecting each step of the lead nurturing process as we go.
Watch now