- Services
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MarTech Strategy & AI
Transform your marketing strategy for agentic AI automation.
Data & Analytics
Unify data to connect marketing to revenue outcomes.
Marketing Automation
Optimize Marketo for better campaign performance & deliverability.
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Buying Group Marketing
Orchestrate complex B2B account journeys with personalization at scale.
Work Management
Streamline marketing execution with a marketing system of record.
Education & Training
Upskill your team to maximize marketing and platform ROI.
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- Adobe
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Marketo Engage
Marketing automation for lead management, and campaign orchestration.
AJO B2B Edition
Personalized account orchestration at scale with real-time data.
Real-Time CDP B2B Edition
Unify customer data from all sources for a single, actionable view.
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Workfront
Streamline work management, project delivery, & content collaboration.
Target
Personalize customer experiences & optimize content through A/B testing.
CJA B2B Edition
Analyze cross-channel customer behavior for journey optimization.
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- Solutions
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Data Hygiene & Deduplication
Clean your Marketo database of duplicates and outdated records.
Data Bridge
Automate secure, bi-directional data flows.
AI Lead Follow Up
Use AI to send smart, personalized emails using Marketo data.
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Send Time Personalization
Send smart, personalized emails using Marketo data.
AI Engagement Summary
Turn Marketo engagement data into real-time sales intelligence
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- Resources
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Latest Insights
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Great marketing performance starts with clean data
The only native Marketo solution combining data health visibility, ongoing monitoring and automated clean-up. Ensure you only pay for usable contacts whilst boosting campaign effectiveness.
STRATEGIC PARTNERSHIP, EXCEPTIONAL EXECUTION
POOR DATA QUALITY
Marketing databases deteriorate rapidly, wasting your budget
- Inflated Marketo databases increase license costs and pressure marketing budgets
- Duplicate records distort reporting and analytics, impacting decision-making
- Aged, unengaged records hit email deliverability and sender reputation
- Poor data quality leads to missed personalization opportunities and wasted marketing spend
The result? You’re paying for contacts you can’t market to whilst your campaign performance suffers from data inconsistencies.
DATA EXCELLENCE
Native data health visibility with automated clean-up
JTF’s Marketo Data Hygiene & Deduplication is the only solution that provides comprehensive data health visibility, continuous monitoring AND automated clean-up, including deduplication. Our service typically delivers a 15-20% reduction in database size.
- Custom rules-based deduplication:
Field-level merging with no data loss during deduplication, based on your specific business priorities and existing workflows. - Always-on automated monitoring:
Continuous monitoring and maintenance with trend analysis to prevent issues before they impact your marketing performance. - Enhanced compliance and deliverability:
Maintain GDPR compliance with robust unsubscribe handling whilst improving email deliverability through cleaner, more engaged contact lists.
CASE STUDY
How iProov eliminated duplicates entirely in under three weeks
iProov needed to address data quality issues that were inflating their Marketo license costs and impacting campaign performance. Working with JTF, they implemented our Data Hygiene & Deduplication product with custom rules-based deduplication tailored to their specific business priorities.
15-20%
Average reduction in database size whilst improving performance
Zero Downtime
For marketing operations, freeing resources for strategic initiatives
3 weeks
Quick implementation with immediate results
HANDS-FREE DATA MANAGEMENT
Comprehensive database optimization for all marketing activities
JTF’s Marketo Data Hygiene & Deduplication ensures clean, accurate data powers every aspect of your marketing operations, from lead generation through to customer retention campaigns.
- Comprehensive data assessment:
Establish your baseline ‘marketable data’ score and identify optimisation opportunities - Always-on automated monitoring:
Continuous monitoring and maintenance with trend analysis to prevent issues before they impact performance - Monthly data quality reporting:
Actionable recommendations with trend analysis to track improvements and prevent future issues - Customizable to your needs:
If you need us to handle more than the basics we can!
BUILT BY MARKETO EXPERTS
Part of our advanced product suite
JTF’s Marketo Data Hygiene & Deduplication works even better when you combine it with our other Marketo-focused solutions. Data Excellence is core to the JTF Revenue Acceleration Loop, and we believe without it your campaigns will fail to get engagement or convert.
Send Time Personalization
Deliver emails when individual recipients are most likely to engage with precision timing.
Learn More >
AI Lead Follow Up
For engagement insights that make sense for sales, and automated lead follow up.
Learn More >
SPEAK TO SOMEONE WHO ACTUALLY GETS IT.
Let’s talk.
JTF Data Hygiene & Deduplication takes less than 3 weeks to implement and typically delivers ROI within the first month through reduced license costs and improved campaign performance.
You’ll talk to a consultant, not a salesperson.
WANT TO KNOW MORE?
Frequently asked questions
We set up an API connection to your Marketo Engage which allows us to analyze your database and apply custom rules-based deduplication. Our system continuously monitors data quality and automatically handles Marketo duplicate records before they cause issues.
The solution covers key elements like total database size, incomplete records, unengaged records, sync issues, and more. Why not book a call and let us show you an example?
No, we do not use any personally identifiable information (PII) when optimizing your database. We utilize only the Person ID or Lead ID as the unique identifier, ensuring complete data privacy compliance.
The typical client implementation takes around 2-3 weeks. This includes a comprehensive data assessment, custom rule creation, and thorough testing before going live.
We take data privacy seriously and are ISO 27001 certified. We don’t store any prospect data or personal information. All processing happens in real-time with no data retention.
You receive monthly data quality reports with trend analysis, marketable data scores, and actionable recommendations from our team of Marketo experts.