- Services
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MarTech Strategy & AI
Transform your marketing strategy for agentic AI automation.
Data & Analytics
Unify data to connect marketing to revenue outcomes.
Marketing Automation
Optimize Marketo for better campaign performance & deliverability.
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Buying Group Marketing
Orchestrate complex B2B account journeys with personalization at scale.
Work Management
Streamline marketing execution with a marketing system of record.
Education & Training
Upskill your team to maximize marketing and platform ROI.
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- Adobe
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Marketo Engage
Marketing automation for lead management, and campaign orchestration.
AJO B2B Edition
Personalized account orchestration at scale with real-time data.
Real-Time CDP B2B Edition
Unify customer data from all sources for a single, actionable view.
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Workfront
Streamline work management, project delivery, & content collaboration.
Target
Personalize customer experiences & optimize content through A/B testing.
CJA B2B Edition
Analyze cross-channel customer behavior for journey optimization.
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- Solutions
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Data Hygiene & Deduplication
Clean your Marketo database of duplicates and outdated records.
Data Bridge
Automate secure, bi-directional data flows.
AI Lead Follow Up
Use AI to send smart, personalized emails using Marketo data.
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Send Time Personalization
Send smart, personalized emails using Marketo data.
AI Engagement Summary
Turn Marketo engagement data into real-time sales intelligence
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- Resources
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Latest Insights
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Transform engagement into sales intelligence
JTF’s AI Engagement Summary turns scattered marketing engagement data into actionable sales intelligence, ensuring no qualified lead goes untouched.
STRATEGIC PARTNERSHIP, EXCEPTIONAL EXECUTION
THE CHALLENGE
Generic lead context = missed opportunities
- Lead scoring tells you who’s most engaged, but not what they care about
- Marketing are struggling to provide meaningful context on lead handover to sales teams
- Sales teams waste time researching what each lead has engaged with when it exists already!
- And, valuable engagement data stays trapped in Marketo, invisible to sales
The result? Your quality leads get disappointing conversations and conversion rates because sales teams lack the insights they need for personalised outreach.
SALES INSIGHTS THAT HELP SELL
Intelligent engagement analysis
Sales don’t care about each prospect’s interaction patterns across all marketing touchpoints. But they love getting rich contextual intelligence that drives more fluid conversions and reduces time to proposal.
- Customizable engagement
Smart weighting system based on your specific business priorities, products or sales plays. - Smart topic capture
Self-service flow step integration for gathering engagement topics, values and services. - Gold mine summaries
Real-time processing of prospect interactions across website, videos, social and campaigns.
CASE STUDY
How JTF (yes, us!) reduced time to proposal
We developed the AI Engagement Summary product to optimize our own lead management process. It was so successful we replaced our BDR function and decided to offer it to our clients!
45%
reduction in lead administration time
25%
higher conversion rates on processed leads
100%
relevant conversations and insights
DRIVE REVENUE GROWTH
Bridge the marketing and sales gap
With the only engagement intelligence solution purpose-built for Marketo Engage, you can finally be sure that sales will see your leads as top-quality and not bottom shelf.
- Seamless CRM Integration
Intelligence flows directly from Marketo to Salesforce, so your sales team gets up-to-date intel without switching systems. - Adaptive learning system
AI continuously refines its understanding of each prospect, regenerating summaries as new engagement data arrives. - Worry-free service
We handle data analysis and optimization and maintenance. You just see the results.
BUILT BY MARKETO EXPERTS
Part of our advanced product suite
JTF’s AI Engagement Summary works even better when combined with our other solutions. Build solid data foundations, optimize journeys and improve lead follow up with our comprehensive product suite.
Data Hygiene & Deduplication
Continuous database optimization that improves deliverability and reduces waste through automated clean-up.
Learn more >
Send Time Personalization
Deliver emails when individual recipients are most likely to engage with precision timing.
Learn More >
AI Lead Follow Up
For engagement insights that make sense for sales, and automated lead follow up.
Learn More >
SPEAK TO SOMEONE WHO ACTUALLY GETS IT.
Let’s talk.
JTF’s AI Engagement Summary integrates seamlessly with your existing Marketo setup and typically delivers improved lead context within the first week.
You’ll talk to a consultant, not a salesperson.
Looking to drive impact?
Frequently asked questions
We analyze your prospects’ engagement patterns across all marketing touchpoints in Marketo using self-service flow steps. Each positive interaction triggers data capture (clicks, views, timestamps) which our AI analyzes to create contextual intelligence summaries that syncs directly to Salesforce.
Traditional lead scoring tells you who’s engaged, but not what they care about. JTF’s AI Engagement Summary goes deeper to identify specific interests, content preferences, and engagement patterns that help sales teams personalize their outreach for higher conversion rates.
No, we do not use any PII when creating engagement summaries. For all of JTF’s products we utilise only the Person ID or Lead ID as the unique identifier, ensuring complete privacy compliance.
The system continuously learns from new engagement data. We regenerate summaries every 5-10 interactions (configurable based on your needs) and take previous summaries into account. We retain the last 50-75 activities per prospect, also configurable per client.
Implementation typically takes 2-3 weeks depending on your existing Marketo configuration. We’ll work with you to configure the engagement weighting system and integrate the summary fields into your sales workflows.