- Services
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MarTech Strategy & AI
Transform your marketing strategy for agentic AI automation.
Data & Analytics
Unify data to connect marketing to revenue outcomes.
Marketing Automation
Optimize Marketo for better campaign performance & deliverability.
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Buying Group Marketing
Orchestrate complex B2B account journeys with personalization at scale.
Work Management
Streamline marketing execution with a marketing system of record.
Education & Training
Upskill your team to maximize marketing and platform ROI.
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- Adobe
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Marketo Engage
Marketing automation for lead management, and campaign orchestration.
AJO B2B Edition
Personalized account orchestration at scale with real-time data.
Real-Time CDP B2B Edition
Unify customer data from all sources for a single, actionable view.
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Workfront
Streamline work management, project delivery, & content collaboration.
Target
Personalize customer experiences & optimize content through A/B testing.
CJA B2B Edition
Analyze cross-channel customer behavior for journey optimization.
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- Solutions
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Data Hygiene & Deduplication
Clean your Marketo database of duplicates and outdated records.
Data Bridge
Automate secure, bi-directional data flows.
AI Lead Follow Up
Use AI to send smart, personalized emails using Marketo data.
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Send Time Personalization
Send smart, personalized emails using Marketo data.
AI Engagement Summary
Turn Marketo engagement data into real-time sales intelligence
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- Resources
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Latest Insights
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Finally, follow-up that marketing can see and control
Stop losing visibility when leads move to sales. Our AI-powered outreach generates intelligent follow-up emails using your Marketo data, keeping everything visible and aligned with your marketing campaigns.
STRATEGIC PARTNERSHIP, EXCEPTIONAL EXECUTION
the challenge
The hand off problem
- Sales launches generic sequences outside your marketing view, ignoring rich engagement data you’ve already captured.
- Marketing goes blind after lead handoff – no visibility into follow-up attempts, responses, or booking failures.
- Expensive standalone outreach systems just create another silo
The Result? Fragmented experiences, missed opportunities, and expensive disconnected platforms that rebuild context from scratch.
how it works
Smart AI lead follow-up that boosts conversion rates
Unlike template-based sequences, every email is freshly written using current engagement intelligence.
1. Analyzes positive engagement across all touchpoints tracked in Marketo Engage—downloads, page views, email interactions, campaign responses
2. Generates contextual emails – “I saw you downloaded our attribution guide and reviewed the ROI case study…”
3. Sends through Marketo enabling tracking and ensuring compliance.
4. Adapts continuously – each follow-up incorporates new engagement data until meeting is secured, or human takeover.
5. Maintains full visibility – every attempt, response, and outcome tracked in your marketing dashboard
time efficiencies for everyone
Keeps sales and marketing aligned throughout the entire prospect journey
No more black box – see exactly what happens to your carefully nurtured leads. Ensuring every lead is followed up, and sales only get the ready-to-talk.
- 25% higher conversion rates using contextual intelligence vs. generic sequences
- Complete marketing visibility – see every follow-up attempt and booking outcome
- Zero additional platforms – works entirely within Marketo
- Continuous optimization – AI learns from ongoing engagement patterns
- Use your own AI LLMs – ensuring the data is in your hands & control
THIS ISN’T JUST SALES OUTREACH
Why this beats the alternatives
- Expensive outreach platforms cost hundreds per user monthly and ignore your existing marketing intelligence.
- Disconnected tools force you to rebuild prospect context from scratch in another silo.
- Manual processes create inconsistent experiences with zero marketing visibility.
Our approach uses your existing Marketo investment for contextual, intelligent follow-up at a fraction of typical platform costs.
BUILT BY MARKETO EXPERTS
Driving true revenue performance, and why this beats the alternatives
AI Lead Follow Up is part of our Revenue Intelligence suite. It works even better when you combine it with our other Marketo-focused solutions.
Data Hygiene & Deduplication
Continuous database optimization that improves deliverability and reduces waste through automated clean-up.
Learn more >
Send Time Personalization
Deliver emails when individual recipients are most likely to engage with precision timing.
Learn More >
AI Engagement Summaries
For engagement insights that make sense for sales, and automated lead follow up.
Learn more >
SPEAK TO SOMEONE WHO ACTUALLY GETS IT.
Let’s talk.
See how JTF’s AI Lead Follow Up can maintain marketing visibility and control whilst dramatically improving appointment booking rates.
You’ll talk to a consultant, not a salesperson.
WANT TO KNOW MORE?
Frequently asked questions
We establish secure, encrypted connections between Marketo and your business systems, enabling bi-directional synchronisation of Person records, Custom Objects, and complete activity logs with intelligent field mapping and data transformation.
Unlike iPaaS solutions that offer broad connectivity, JTF’s Marketo Data Bridge is purpose-built specifically for Marketo with deeper integration capabilities, better security, and no need for custom development. Enterprise clients often find Zapier’s security insufficient for marketing data.
Our solution extends Marketo’s native capabilities with robust scheduling, custom field mapping, and the ability to work with all Marketo object types including full activity history. Marketo’s native tools are limited in scope, scheduling, and handling of custom objects.
Security is our priority. We use encryption for all data transfers and don’t store your data. Our solution is built with enterprise security requirements in mind and of course follows industry best practices for data protection.
Absolutely. Our solution complements your BI tools by making it easy to get clean, structured Marketo data into those systems. Rather than replacing your analytics stack, we enhance it by providing Marketo data ready for analysis.
Implementation timeframes vary based on complexity, but we’ve delivered working proof of concepts in as little as 2 weeks. Most standard integrations are completed within 4-6 weeks.