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MarTech Strategy & AI
Transform your marketing strategy for agentic AI automation.
Data & Analytics
Unify data to connect marketing to revenue outcomes.
Marketing Automation
Optimize Marketo for better campaign performance & deliverability.
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Buying Group Marketing
Orchestrate complex B2B account journeys with personalization at scale.
Work Management
Streamline marketing execution with a marketing system of record.
Education & Training
Upskill your team to maximize marketing and platform ROI.
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- Adobe
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Marketo Engage
Marketing automation for lead management, and campaign orchestration.
AJO B2B Edition
Personalized account orchestration at scale with real-time data.
Real-Time CDP B2B Edition
Unify customer data from all sources for a single, actionable view.
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Workfront
Streamline work management, project delivery, & content collaboration.
Target
Personalize customer experiences & optimize content through A/B testing.
CJA B2B Edition
Analyze cross-channel customer behavior for journey optimization.
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- Solutions
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Data Hygiene & Deduplication
Clean your Marketo database of duplicates and outdated records.
Data Bridge
Automate secure, bi-directional data flows.
AI Lead Follow Up
Use AI to send smart, personalized emails using Marketo data.
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Send Time Personalization
Send smart, personalized emails using Marketo data.
AI Engagement Summary
Turn Marketo engagement data into real-time sales intelligence
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- Resources
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Latest Insights
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Back to all Resources
Downloads
Marketo Excellence Package
Download the Marketo Excellence Package today to discover how JTF’s Adobe‑certified experts help you clean, optimise, and future‑proof your Marketo.
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Marketo Email Send Pre-flight Checklist
Avoid costly email mistakes with our Marketo Email Send Pre-flight Checklist.
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Eloqua vs Adobe: An Executive Guide for B2B Marketing Leaders
This executive guide breaks down the differences between Oracle Eloqua and Adobe Marketo Engage.
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Marketo Engage Webinars: Hacks for Boosting Engagement & Pipeline
Learn how to get more from Adobe Marketo Engage Interactive Webinars with this practical guide. Packed with expert tips, setup hacks, and conversion strategies, it’s ideal for marketing ops teams looking to optimise webinar performance and drive pipeline. Includes insights on access, layouts, registration, engagement, and reporting.
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Marketo Hacks for Campaign Performance
Get practical Marketo Engage tips to improve campaign performance. Fix data issues, boost engagement, and track ROI with confidence—no extra tools needed. Download the guide and start driving better results today.
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Guide to unlocking the AI potential in B2B Marketing
Discover how B2B marketers can use AI to improve lead quality, personalise outreach, and drive real revenue results—without the guesswork. This guide breaks down practical use cases and key adoption strategies.
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Marketo Hacks for Salesforce CRM Success
Struggling with Marketo-Salesforce sync issues, duplicate records, or slow data updates? That’s why we’ve put together Marketo Hacks for Salesforce CRM Success - a no-nonsense guide packed with practical solutions.
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Marketo Hacks: Microsoft Dynamics 365 CRM
Download our guide to navigating your Dynamics 365 and Marketo integration. We cover the main pain points and hacks to improve your set-up.
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Migration Options from Adobe Marketo Engage
Download our guide to migration options from Marketo Engage to help you understand the options, limitations, and opportunities for a successful migration.
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Step-by-step checklist for Marketo migration
Download our Marketo migration checklist for a seamless transition. From scoping to going live, ensure efficiency with our step-by-step guide.
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Dynamic Chat in Marketo: Quick Start Guide
This guide will help you to set up your very first dialogue in Dynamic Chat in Marketo. Bring your Dynamic Chat ambitions to life!
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Naming Conventions in Marketo: A Best Practice Guide
Name campaigns and assets well in Marketo Engage to ensure clarity, efficiency, scalability, and collaboration. Check out our naming conventions guide for tips on best practices.
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A definitive guide to lead scoring in Marketo
Lead scoring is always a hot topic, as marketing teams look to prioritise their most promising leads and push prospects along the sales cycle to conversion.
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User Roles and Permission Matrix
This Matrix was created to guide Marketo users through the permission assignment process, creating the right balance between too little and too much authority on the platform.
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Marketo Lead Management handbook
The journey a lead takes can differ from business to business, however, generally speaking, it will include the four steps we are going to cover in this handbook.
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Building a marketing tech stack that works!
This ebook will help you to ask yourself the right questions and select the correct tools to build a marketing tech stack that will meet your objectives.
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5 Data Hygiene “Must Haves” for Marketo Engage
This download of 5 Marketo data hygiene tactics will help you to achieve a clean, manageable set of data that finally gives you the results you want.
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Engagement Program Optimisation Checklist for Marketo Engage
Segmentation capabilities, communication balance, data protection and always-on content are just a few of the benefits of Engagement Programs.
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Reporting Success Handbook for Marketo Engage
If reporting in Marketo Engage is not quite cutting it, our Reporting Success Handbook can help - laying out the foundational steps to reach success.
Download now