Home » Solutions » Marketo Send Time Personalization

Boost your email engagement rates by up to 200% without changing your content

STRATEGIC PARTNERSHIP, EXCEPTIONAL EXECUTION

IRIS software logo
Allianz - JTF
FIL JTF
Sumo Logic JTF
Hootsuite JTF

NO MORE SPAM

Mass email sends hurt your email performance

  • “Best time to send” guesses ignore individual behavior
  • Time zone scheduling isn’t true personalization
  • Batch sends hurt deliverability and trigger spam filters
  • A/B testing send times wastes time with minimal gains

The result? Your quality content gets disappointing engagement because emails arrive at suboptimal times.

SEND TIME OPTIMIZATION

Smarter send times, powered by real engagement

JTF Send Time Personalization for Marketo analyzes each recipient’s historical engagement patterns to identify their optimal send time. Unlike generic time zone scheduling, we deliver true send time optimization with typically 6-10% increase in open rates, and 3-5% on click through rates.

We build AI-enhanced strategies grounded in your business goals, market dynamics, and data realities.

We use agentic AI to personalize buying group journeys in real time, based on behaviour, stage, and role.

We connect strategy to outcomes through closed-loop attribution and revenue impact modelling.

CASE STUDY

How IMG boosted their email engagement by 200%

IMG were early adopters of JTF’s Send Time Personalization, looking to boost email engagement rates we set off on a 6 week pilot with an pre-existing drip campaign that performed consistently. After a quick set up, the optimization got straight to work on the next send, and the results speak for themselves.

Increase in open rates on average

Increase in average click through rate

More sales from optimized sends

RESULTS WITHOUT CHANGING CONTENT

Perfect for any campaign

Clients adopting the JTF Revenue Acceleration loop are running Send Time Personalization across a multitude of campaign types, such as:

  • Newsletter campaigns
  • Product updates
  • Event invitations
  • Re-engagement campaigns
  • Surveys & feedback
  • Promotional offers

NO EXTRA PLATFORMS REQUIRED

START PERFORMING

Send Time Personalization, powered by JTF Revenue Acceleration Loop


Put your Marketo data to work – we keep it clean, complete, duplicate free, and engaged.

Learn More >


Connect your data sources to Marketo seamlessly, with our ready-to-use ETL.

Learn More >


For engagement insights that make sense for sales, and automated lead follow up.

Learn More >

YOUR MARKETING STRATEGY ENABLED

Our global team of experts are here to help you with…

  • Strategic workshops to assess and plan transformation
  • Development of AI-enabled campaign frameworks for personalization at scale
  • Setup and optimization of journey orchestration using Adobe tools (e.g. Marketo Engage, RT-CDP, AJO B2B Edition)
  • Attribution modelling and performance measurement
  • Training and enablement for internal teams on AI use cases and best practices

Just get in touch to find out more.

Arjen Segers, Chief Strategy Officer
James Fletcher
Charlie Oakham

WANT TO KNOW MORE?

Frequently asked questions

How does JTF Send Time Personalization work?

We set up an API connection to your Marketo Engage which allows us to analyze your prospects behaviours, and update custom fields used to send campaigns.

Is send time optimization something new?

Send time optimization has been in many marketing automation platforms for decades, often referred to as throttled send times, optimized send times, or even staggered send times.

Does JTF Send Time Personalization use PII?

No, we do not use any PII when optimizing send times. For all of JTF’s products we utilize only the Person ID or Lead ID as the unique identifier.

How long does it take to set up JTF Send Time Personalization?

The typical client takes around 2 weeks to get up and running with JTF Send Time Personalization, they key components are choosing your pilot campaign, setting up the relevant technical configuration and go!

Will JTF Send Time Personalization store my data?

We take data privacy serious, so much so we’re an ISO 27001 certified organization. We don’t store any data for your prospects or optimized send times.