Unlock the full value of Marketo Engage Interactive Webinars

Marketo Engage Interactive Webinars are included in your licence, yet many marketing teams aren’t unlocking their full potential. We believe they’re a powerful tool for driving deeper engagement, increasing lead conversion, and enhancing marketing-sales alignment.

By leveraging Interactive Webinars, you can consolidate platforms, streamline operations, and extract greater value from your existing Marketo investment—without the need for additional tools or costs.

In this session, we will show you how to:

• Set up and brand webinar rooms that impress your audience
• Boost registration and attendance with “add to calendar” and one-click registration hacks
• Maximize post-event impact with native Marketo triggers and AI-powered follow-up
• Turn engagement data into meaningful insights with the Engagement Dashboard
• Prepare for new capabilities like AI-generated summaries and chapter-based content

What you will learn:

• The essential room layouts and branding tips every team should implement
• How to simplify attendee sign-ups and drive 10–25% higher attendance
• The secret to converting webinar engagement into pipeline
• Why now is the time to switch from legacy platforms to Marketo
• How to future-proof your email and webinar programs for upcoming Adobe features
• How JTF can accelerate your success and help you unlock value from higher-tier Marketo licenses

This webinar is perfect for senior marketers and demand gen leaders, marketing operations and MarTech teams, and current Marketo customers ready to scale webinars.