Unlock More Value from Every Webinar with AI-Powered Chapters, Summaries, and Content Repurposing
You’ve run an Interactive Webinar in Marketo Engage and captured the recording. Now you want to get more out of that content, without putting in more effort.
This is where the Generative AI capabilities built into Adobe Interactive Webinars come in. The feature uses AI to automatically split your recording into logical chapters and creates a summary description of the session. Instead of spending hours editing and summarising, you’re given ready-made assets that can be repurposed, shared or analysed across your marketing channels. It’s a simple way to get more from every webinar without adding to your team’s workload.
Quick Answer:
Adobe Interactive Webinars uses Generative AI to automatically create video chapters and write session summaries. This saves your marketing team time, improves viewer navigation, boosts SEO, and helps you repurpose webinar content quickly and easily across blogs, emails, and social posts.
You’ll learn:
- Turn your webinar recordings into structured content automatically
- Help viewers navigate your sessions easily with chapters
- Improve SEO and visibility with AI-generated summaries
- Reduce manual work and free up your team’s time
- Reuse webinar content across blogs, emails and social posts with minimal effort
Key features currently supported by Generative AI inside Interactive Webinars
- The first is automatic chaptering, where Marketo analyses your recording’s audio and video to detect topic shifts, slide changes and natural breaks such as Q&A sections. Based on this, it inserts chapter markers with accurate timestamps.
- The second is automatic description generation, where AI scans the entire recording and writes a summary. You can then edit that copy to match your brand tone or include specific calls to action before publishing it.
To use these tools, there are a few setup steps to check. First, confirm that your Adobe contract includes access to Generative AI features. Make sure your Interactive Webinar instance is properly set up and that your session recordings archive successfully. Once the webinar ends, allow around 30 to 60 minutes for the AI to complete its analysis. Then, you’re ready to get started.
Getting started with Generative AI in Interactive Webinars
- Open your Interactive Webinar programme in the Marketing Activities section of Marketo Engage.
- Go to the “Recordings” tab and select the webinar session you want to work with.
- Click “Generate AI Content” to start the processing. This may take up to an hour to complete.
- Once processing is done, navigate to the “Chapters” section:
- Review each chapter created by the AI.
- Rename chapters to match your slide titles or discussion points.
- Merge any segments that are too short or overlap in content.
- Switch to the “Summary” view:
- Read the AI-generated description.
- Edit the text to reflect your tone of voice or include a call to action.
- Export your content:
- Copy the HTML snippet for the chapters and paste it into a blog or landing page.
- Reuse the summary text in your event recap emails or social media posts.
Your Guide to Smarter, More Effective Webinar?
Boost Your Webinar Impact with Expert Tips
Want to get more from your Adobe Marketo Engage webinars? Download the Interactive Webinars Guide from JTF Marketing for practical strategies to improve engagement, automate setup, and drive conversions.
Inside you’ll find:
- Increasing attendance with smart automation
- Using watch-time triggers and lead scoring
- Enhancing analytics and recovery tactics
It’s a quick-read resource designed to help you turn every webinar into a high-performing marketing asset.
Chapter Summary Hack
To get the best results, keep a few practical tips in mind. Shorten chapter titles to five words or fewer so they display cleanly. Align your chapter names with your slide deck headings for consistency. Be cautious about merging chapters unless they genuinely overlap. And when editing the summary, add your product name or a link to encourage click-throughs and continued engagement with your brand.
Conclusion
These features open up a range of real-world benefits. Your viewers can jump straight to the topics they care about, improving on-demand accessibility. You can turn a single webinar recording into multiple short-form assets, ideal for blogs or video snippets. From an SEO standpoint, the indexed chapters and summary text help you rank for long-tail keywords and boost discoverability. And critically, your team saves valuable time—AI handles the manual work, so your marketers can focus on planning the next event.
Frequently Asked Questions
Interactive Webinars are a native feature in Adobe Marketo Engage that allow marketers to host live, branded webinar experiences directly within the platform. They support real-time engagement tools like polls, Q&A, and chat, and integrate seamlessly with your lead capture and scoring workflows
Generative AI creates content like text and images based on prompts. In Marketo Engage, it helps automate webinar copy, personalize messaging, and boost engagement with less manual effort
It quickly drafts emails, landing pages, and follow-ups, while suggesting topics and repurposing webinar recordings—saving time and streamlining workflows
Yes. It uses audience data to tailor messaging, subject lines, and interactive elements, making webinars more relevant and engaging.
Content should be reviewed for accuracy and tone. Over-reliance on automation and data privacy concerns are key considerations.
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