Navigating AI Cuts in Marketing
How to Do More with Less
AI is reshaping marketing faster than expected – and CMOs are already feeling the pressure. With budgets shrinking and expectations rising, the challenge isn’t just surviving the cuts – it’s thriving through them. In this 30-minute session, JTF CEO James Fletcher shares a proven framework for reducing costs without sacrificing campaign velocity, lead quality, or revenue impact.
What You’ll Learn
In this webinar we discussed:
In the webinar “Navigating AI Cuts in Marketing: How to Do More with Less,” hosted by James Fletcher, CEO of JTF, the focus was on leveraging AI to optimize marketing amid budget cuts. Insights from Gartner’s 2025 CMO spend survey highlighted pressures on CMOs to enhance productivity with reduced budgets, emphasizing reallocating talent to high-impact areas and integrating AI for strategic tasks.
James discussed AI investments in sales and marketing, suggesting strategies for improving campaign velocity, lead quality, and tech optimization. Practical advice was given on transforming Marketo into a revenue engine and using Adobe Workfront. The session concluded with a Q&A on AI adoption barriers, compliance challenges, and practical AI applications, encouraging ongoing engagement.
Watch now
Speaker
James T Fletcher
CEO, JTF
James is the Founder and CEO of JTF, a digital consultancy specializing in creative technology, strategy, and user experience. With over a decade of experience leading digital transformation projects, James is an Adobe Certified Master Marketo Engage Architect, a distinction held by fewer than 150 professionals globally.
Download
Guide to unlocking the AI potential in B2B Marketing
Marketing teams are under pressure to “use AI”—but most implementations stop at surface-level tools like content generation.
AI potential goes untapped when it’s not connected to strategy, data, or automation.
Teams struggle to identify where AI can actually drive outcomes—like faster lead conversion, smarter targeting, or cleaner data.
The Result? Misaligned expectations, wasted investment, and missed opportunities to scale impact.
Revenue acceleration loop
From Cuts to Acceleration
This webinar isn’t just about surviving budget pressure—it’s about rethinking how your marketing engine runs.
At JTF, we help teams move beyond fragmented tools and reactive tactics by implementing our Revenue Acceleration Loop: a proven framework that aligns your data, journeys, and performance around one goal—predictable growth.
MarTech strategy & ai
Time to rethink your B2B marketing strategy?
If your marketing strategy was built before AI reshaped the game, it’s time for a rethink.
Today’s buyers expect smarter, faster, more personalized experiences—and legacy tactics just can’t keep up.
JTF’s MarTech Strategy & AI service helps you break out of siloed execution and build a connected, data-driven framework that turns every campaign into a growth engine.
