We’re excited to share some major news: JTF is welcoming three exceptional leaders who will strengthen our global consulting practice and deepen our commitment to helping customers unlock ROI from the Revenue Acceleration Loop.
Announcement
Katja Keesom Joins JTF
We are proud to announce that Katja Keesom – Adobe Champion of the Year and multi-time Marketo Engage Champion – is joining JTF.
Katja is widely recognised as one of the most respected voices in the Adobe B2B marketing technology community, with a proven track record of helping organisations deliver measurable business impact through marketing automation. Her experience and thought leadership will be invaluable as we expand our multi-solution consulting expertise.
“I’ve always admired how JTF combines deep technical expertise with commercial outcomes for their clients. I’m thrilled to join the team and contribute to scaling the Revenue Acceleration Loop with some of the most forward-thinking marketers around the world.”
– Katja Keesom
“Bringing Katja onboard is a huge milestone for JTF. She represents the gold standard of Marketo expertise, and her influence across the Adobe ecosystem will immediately accelerate the value we deliver to our clients.”
– Charlie Oakham, Chief Marketing Technologist, JTF

announcement
As JTF continues to grow globally, we’re also delighted to introduce two new leaders who will oversee Client Services in EMEA and the Americas. Their focus: strategic collaboration with customers to ensure maximum ROI from the Revenue Acceleration Loop.

Anne-Sophie – Head of Client Services, EMEA
Anne-Sophie, a former Adobe Champion and native French speaker, brings deep experience in customer success and B2B marketing operations across Europe. She will partner closely with our clients to embed strategic roadmaps and maximise the return on marketing technology investments.

Tristan Baer – Head of Client Services, Americas
Based in the US, Tristan brings a wealth of experience in leading high-performing client teams across the MarTech landscape. His expertise in scaling customer success programs will ensure our clients across the Americas achieve measurable results with JTF.
continued growth
What This Means for JTF Customers
With Katja, Anne-Sophie, and Tristan joining the team, JTF is entering its next chapter of growth:
- Unmatched Adobe expertise through one of the most respected champions in the industry.
- Regional leadership in Client Services to support customers closer to home, in-time-zone.
- Even stronger execution of the Revenue Acceleration Loop – delivering measurable impact across Data Excellence, Journey Orchestration, and Revenue Intelligence.
We’re thrilled to welcome these three incredible leaders and can’t wait to see the impact they’ll drive for our clients and partners.



















