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Webinar: 06th November, 4PM GMT

Sales tech failed to give the customer a good experience

Here’s the fix

83% of B2B buyers say the buying experience is more complex than ever. Yet most teams keep adding more sales tech to the mix. Is it helping – or making things worse?

Join JTF Marketing for a fast-paced, insight-rich webinar that reveals why traditional sales tech is falling short – and how to fix it using tools you already own.

What You’ll Learn

 

In this 30-minute webinar, we will discuss:

  • Why sales tech hasn’t delivered on its promise

  • How AI-driven summaries and auto-follow-up improve sales efficiency

  • How to consolidate and simplify your MarTech stack for better outcomes

  • How JTF’s methodology boosts ROI without adding to your tech spend

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Arjen Segers, Chief Strategy Officer

Speaker

James T Fletcher

CEO, JTF

James is the Founder and CEO of JTF, a digital consultancy specializing in creative technology, strategy, and user experience. With over a decade of experience leading digital transformation projects, James is an Adobe Certified Master Marketo Engage Architect, a distinction held by fewer than 150 professionals globally.

Revenue acceleration loop

Turn Buyer Signals Into Revenue

The Revenue Acceleration Loop is JTF’s proven framework for turning buyer signals into sales action – without adding more tools to your stack.

In this webinar, you’ll see how the loop helps sales teams:

  • Automatically generate AI-powered engagement summaries
  • Deliver personalized follow-up suggestions inside Marketo Sales Insight
  • Align sales and marketing around a shared narrative and next step

It’s not about more tech – it’s about activating what you already have to drive faster engagement, better conversations, and measurable ROI.

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AI Engagement summaries

Transform engagement into sales intelligence

JTF’s AI Engagement Summary transforms scattered marketing data into actionable sales intelligence by analyzing buyer interactions across channels and delivering real-time, contextual insights directly into your CRM – helping reps personalize outreach and convert faster.

Learn More >

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