An Introduction to AJO B2B Edition
The Evolution of Buying Group Marketing
B2B marketing isn’t just about leads or accounts – it’s about engaging real buying groups with real revenue potential. In this live webinar, JTF’s Adobe-certified consultants will walk you through how AJO B2B Edition enables AI-assisted buying group creation, dynamic journey orchestration, and hyper-personalised content delivery.
This session will show you how to align sales and marketing, surface high-intent groups, and accelerate pipeline with confidence.
What You’ll Learn
In this 45-minute webinar, we discussed:
- How AJO B2B Edition identifies and scores Marketing Qualified Buying Groups (MQBGs)
- Ways to orchestrate omnichannel journeys based on real-time signals
- How GenAI enhances personalisation and content velocity
- Best practices for aligning sales and marketing around buying group intent
- How AJO integrates with Marketo Engage and other Adobe Experience Cloud tools
Watch Now
Speaker
James T Fletcher
CEO, JTF
James is the Founder and CEO of JTF, a digital consultancy specializing in creative technology, strategy, and user experience. With over a decade of experience leading digital transformation projects, James is an Adobe Certified Master Marketo Engage Architect, a distinction held by fewer than 150 professionals globally.
sPEAKER
Katja Keesom
Adobe B2B Technology Lead, JTF
Katja is widely recognised as one of the most respected voices in the Adobe B2B marketing technology community, with a proven track record of helping organisations deliver measurable business impact through marketing automation.
Katja is the Adobe Champion of the Year and multi-time Marketo Engage Champion.
Speaker
Isabella Hargreaves
Product Marketing, Adobe
Isabella is a seasoned marketing professional with extensive experience at Adobe, where she has led strategic initiatives across digital media and customer engagement.
She brings deep expertise in audience engagement and brand storytelling, which have helped shape Adobe’s global marketing efforts.
Revenue acceleration loop
Activate Buying Group Journeys That Convert
The Revenue Acceleration Loop is JTF’s proven framework for turning buying group signals into pipeline momentum. And now, with Adobe Journey Optimizer B2B Edition, there’s a new way to bring that loop to life.
In this webinar, you’ll see how the loop helps marketing and sales teams:
- Identify and score Marketing Qualified Buying Groups (MQBGs) using AI
- Orchestrate personalised journeys across channels with AJO B2B Edition
- Align sales and marketing around shared buying group intent
