How to Cut Costs in Marketo: Cleanup Strategies That Work
See how Hootsuite reduced 90% of legacy programs – and how you can too.
Date: Tuesday, 17th February 2026
Time: 8 am PST | 11 am EST | 4 pm GMT
Marketo instances can get messy fast – bloated with legacy programs, unused assets, and redundant logic that slow down performance and inflates operational costs.
In this webinar, we’ll walk through real-world strategies for tech consolidation and cleanup, including a case study on how Hootsuite reduced 90% of legacy programs and streamlined their campaign operations.
What You’ll Learn
Whether you’re managing a global instance or just trying to reduce clutter, this session will show you how to:
- Identify and audit legacy programs that drain resources
- Consolidate templates, smart campaigns, and assets for scale
- Improve performance and reduce errors across your instance
- Save time and budget by eliminating redundant logic
- Build a cleanup roadmap that aligns with business goals
Register now
CASE STUDY
How Hootsuite Reduced 90% of Legacy Marketo Programs
Hootsuite partnered with JTF to streamline a heavily cluttered Marketo instance. Through a structured audit and consolidation project, they achieved:
- 90% reduction in legacy programs
- Fewer templates and assets, consolidated into a scalable framework
- Faster campaign execution with fewer errors
- Lower operational overhead and measurable cost savings
- Improved data quality and clearer reporting
Join the webinar to hear more about this transformation and explore what a similar cleanup could unlock in your own Marketo environment.
Speaker
Charlie Oakham
Charlie Oakham is a multi‑time Adobe Marketo Engage Champion (2023, 2024 & 2025) and a senior MarTech leader at JTF, known for his deep Adobe expertise and practical, scalable approach to modern B2B marketing operations.
PROVEN PARTNER FOR RESULTS
Why JTF for Marketo Engage?
JTF is more than a certified implementer, we’re Marketo’s longest-standing B2B specialist partner, and we know what it takes to drive measurable impact. Our Revenue Acceleration Loop methodology ensures every deployment is built for scale and tied to commercial outcomes.
Why leading brands trust us:
- Only global Marketo-specialist consultancy
- 6x Certified Marketo Architects
- Marketo Engage Champions 2024 & 2025
- Leaders of 3x Marketo User Groups across EMEA
- Strategic workshops that output actionable roadmaps
- Expertise that spans the full Adobe B2B stack
