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MarTech Strategy & AI
Transform your marketing strategy for agentic AI automation.
Data & Analytics
Unify data to connect marketing to revenue outcomes.
Marketing Automation
Optimize Marketo for better campaign performance & deliverability.
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Buying Group Marketing
Orchestrate complex B2B account journeys with personalization at scale.
Work Management
Streamline marketing execution with a marketing system of record.
Education & Training
Upskill your team to maximize marketing and platform ROI.
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- Adobe
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Marketo Engage
Marketing automation for lead management, and campaign orchestration.
AJO B2B Edition
Personalized account orchestration at scale with real-time data.
Real-Time CDP B2B Edition
Unify customer data from all sources for a single, actionable view.
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Workfront
Streamline work management, project delivery, & content collaboration.
Target
Personalize customer experiences & optimize content through A/B testing.
CJA B2B Edition
Analyze cross-channel customer behavior for journey optimization.
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- Solutions
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Data Hygiene & Deduplication
Clean your Marketo database of duplicates and outdated records.
Data Bridge
Automate secure, bi-directional data flows.
AI Lead Follow Up
Use AI to send smart, personalized emails using Marketo data.
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Send Time Personalization
Send smart, personalized emails using Marketo data.
AI Engagement Summary
Turn Marketo engagement data into real-time sales intelligence
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- Resources
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Latest Insights
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Introducing the Revenue Acceleration Loop
Why it’s time to rethink B2B growth For years, B2B marketing teams have been told to “do more.” More campaigns. More channels....
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Why Data Hygiene Is Your Most Strategic Marketing Investment
Data hygiene isn’t a back‑office task — it’s a strategic lever that cuts waste, sharpens targeting, and restores confidence in your reporting.
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JTF Appoints Award-Winning Adobe Champion to C-Suite to Drive Next-Gen Marketing Technology Transformation
JTF has appointed Adobe Champion Andy Mullings as Chief Customer Officer, strengthening its leadership and accelerating enterprise marketing transformation through the Revenue...
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How to Cut Costs in Marketo: Cleanup Strategies That Work
17/02/2026 4:00pm - 4:30pm
How smart Marketo cleanup and consolidation can cut costs, boost performance
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New Year, New Start With a Predictable Revenue Engine
Struggling to answer the question “How much revenue will marketing deliver this year?” It’s likely your operating model, not your effort.
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From Spreadsheets to Control: How Marketing Teams Plan, Prioritise, and Scale with Workfront
03/02/2026 4:00pm - 4:30pm
Discover how Workfront improves structure, visibility, and delivery. A practical intro for teams outgrowing generic project management tools.
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Marketo Excellence Package
Download the Marketo Excellence Package today to discover how JTF’s Adobe‑certified experts help you clean, optimise, and future‑proof your Marketo.
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Introducing the AI-Powered Campaign Builder for Marketo
20/01/2026 4:00pm - 4:45pm
Discover how JTF’s AI-powered campaign builder helps marketing teams create campaigns faster and with fewer errors. Join our live webinar to see how integration with Microsoft Teams streamlines workflows, boosts accuracy, and accelerates campaign execution in Marketo.
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The Importance of Data and Integration in B2B Martech
I recently attended the launch of the “Martech for 2026” report and one statistic stood out: When asked about the biggest challenge...
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How IMG Academy boosted email open rates by 213% using send time personalization
The challenge IMG Academy’s marketing team set out to increase core email KPIs as much as 14%. Despite having several high-performing campaigns,...
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Adobe to acquire Semrush
Adobe has just announced its acquisition of Semrush. This sends a clear signal to B2B marketing operations teams: visibility across search and...
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Case Study: Sumo Logic Streamlines Global Marketo Campaigns with JTF
The Challenge Sumo Logic’s global marketing operations team was juggling a complex Marketo Engage instance that had grown unwieldy over time. Manual...
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Marketo Channels & Tags: Theory and Setup Guide
Learn how Marketo Channels and Tags work, why they’re vital for campaign reporting and ROI tracking, and how to set them up...
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How Hootsuite reduced 90% of legacy Marketo programs
Hootsuite’s Adobe Marketo Engage instance had grown over ten years into a complex environment of legacy programs, fields, and data. JTF delivered...
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Beyond the silo: How Adobe RT-CDP builds the unified profile you actually need
Every B2B marketer knows the problem: your customer data lives everywhere. In your CRM, in your marketing automation platform (MAP), in analytics...
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An Introduction to AJO B2B Edition
25/11/2025 4:00pm - 4:45pm
Discover how Adobe Journey Optimizer B2B Edition helps B2B marketers orchestrate intelligent, omnichannel journeys that drive real pipeline impact.
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Eloqua vs Marketo: Which Marketing Automation Platform is Right for You?
The Bottom Line When comparing Eloqua vs Marketo, both platforms deliver enterprise-grade marketing automation. Eloqua is strong in traditional lead management and...
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Marketo Email Send Pre-flight Checklist
Avoid costly email mistakes with our Marketo Email Send Pre-flight Checklist.
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Sales tech failed to give the customer a good experience
06/11/2025 4:00pm - 4:30pm
Discover why traditional sales tools fall short and how JTF’s Revenue Acceleration Loop turns buyer signals into sales action.
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Eloqua vs Adobe: An Executive Guide for B2B Marketing Leaders
This executive guide breaks down the differences between Oracle Eloqua and Adobe Marketo Engage.
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Marketo Hack: Why you need a Data Dictionary
A data dictionary is a strategic asset for marketing operations teams using Marketo Engage. It documents every field in your instance –...
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JTF Welcomes World-Class Talent to Drive the Next Stage of Growth
We’re excited to share some major news: JTF is welcoming three exceptional leaders who will strengthen our global consulting practice and deepen...
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Adobe Summit Paris
01/10/2025 9:00am - 5:00pm
JTF participated in Adobe Summit Paris 2025, where digital experience leaders gathered to explore generative AI, B2B personalization, and customer journey orchestration
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Avoid the pitfalls of Marketo & Microsoft Dynamics 365 integration
Integrating Marketo Engage with Microsoft Dynamics 365, a reliable enterprise CRM, can significantly benefit B2B organizations, creating a seamless flow of data...
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Workfront vs Asana vs Monday: Which Platform Fits Marketing Operations Best?
Marketing operations leaders today are under intense pressure to deliver more campaigns, across more channels, with fewer resources. The choice of work...
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Moving from Lead to Buying Group Marketing with Marketo and AJO B2B Edition
Explore how Buying Group Marketing is redefining go-to-market strategies, and why leads are no longer enough.
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Marketo Salesforce Integration: How to Drive Revenue Alignment
For many B2B organisations, the Marketo Salesforce integration is both essential and frustrating. Done well, it fuels sales and marketing alignment, improves...
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Revenue Acceleration Assessment
The Revenue Acceleration Assessment helps you uncover where your marketing stands today, and what’s holding it back.
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From Form Fills to Conversations: Rethinking Engagement with Marketo Dynamic Chat
Why static forms are slowing you down—and how real-time chat can speed things up. Are your traditional lead forms holding back your...
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Navigating AI Cuts in Marketing: How to Do More with Less
Learn how to respond to AI-driven budget cuts by unlocking hidden efficiencies in Marketo.
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Generative AI for Interactive Webinars in Marketo Engage: Smarter Content, Less Effort
Unlock More Value from Every Webinar with AI-Powered Chapters, Summaries, and Content Repurposing You’ve run an Interactive Webinar in Marketo Engage and...
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Marketo Lead Scoring: Unlock ROI with Smarter Demand Gen
Marketo Lead Scoring That Actually Drives Revenue (Not Just Sales Handovers) Every lead looks promising until you realise not all convert—and not...
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Managed Marketo Services for B2B Growth
Managed Marketo: The Smarter Way to Scale B2B Marketing Automation For B2B marketing teams, Adobe Marketo Engage is a powerful platform—but power...
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Marketo Agency for B2B Growth
Why Your Business Needs a Marketo Agency: The Smart Way to Scale B2B Marketing In today’s fast-moving B2B landscape, marketing teams are...
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MarTech Strategy & AI for B2B Growth
MarTech Strategy Meets AI: How B2B Marketing Leaders Are Accelerating Growth MarTech stacks are bloated. AI is misunderstood. And marketing teams are...
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Marketo Data Extractor: Unlock Smarter B2B Marketing Insights
Marketo Data Extractor: The Hidden Power Move for Smarter B2B Marketing Ops If you’re still manually pulling lead and activity data from...
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Marketo Reporting for ROI-Driven Marketing
Marketo Reporting: How to Track What Matters and Prove ROI Marketing leaders are under increasing pressure to prove impact. Yet for many...
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Marketo Program Templates for Scalable Campaigns
Marketo Program Templates: The Secret to Scalable, Error-Free Campaigns Marketing operations teams are under constant pressure to launch campaigns faster, with fewer...
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Marketo Landing Page Templates for Scalable Campaigns
Marketo Landing Page Templates: Build Smarter, Convert Faster Landing pages are the unsung heroes of B2B demand generation. They’re where interest turns...
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Marketo GDPR Compliance & Preference Centre Strategy
Marketo GDPR Compliance: How to Build a Smarter Preference Centre Strategy GDPR isn’t just a legal hurdle—it’s a strategic opportunity for B2B...
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Marketo Email Templates That Save Time and Drive Impact
Stop Wasting Time—Build Smarter with Marketo Email Templates Email is still the backbone of B2B marketing—but building emails in Marketo can be...
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Unlock ROI with a Marketo Audit & Expert Insights
Most marketers use just a fraction of Marketo‘s full capability. Are you one of them? Find out with a Marketo audit. If...
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Marketo CRM Integration: Proven B2B Strategies
Marketo CRM Integration That Actually Works. Fix Your Sync, Fuel Your Pipeline. Integrating your marketing automation system with CRM should be a...
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