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Artificial Intelligence

Introducing the Revenue Acceleration Loop
5 MIN read

Introducing the Revenue Acceleration Loop

Why it’s time to rethink B2B growth For years, B2B marketing teams have been told to “do more.” More campaigns. More channels....

James T Fletcher

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6/7/2025

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Navigating AI Cuts in Marketing: How to Do More with Less
3 MIN read

Navigating AI Cuts in Marketing: How to Do More with Less

Learn how to respond to AI-driven budget cuts by unlocking hidden efficiencies in Marketo.

Shane O'Meara

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21/8/2025

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The Revenue-Driven Marketing Leader

In this webinar, JTF unpacks how forward-thinking CMOs are leading this transformation—from evolving their role in the C-suite to navigating the shift from lead-based marketing to orchestrating buying group journeys through Adobe’s Advanced Journey Optimizer (AJO) B2B Edition.

Harish Gupta

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9/5/2025

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Guide to unlocking the AI potential in B2B Marketing
0 MIN read

Guide to unlocking the AI potential in B2B Marketing

Discover how B2B marketers can use AI to improve lead quality, personalise outreach, and drive real revenue results—without the guesswork. This guide breaks down practical use cases and key adoption strategies.

Anna-Liisa Goshawk

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3/4/2025

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AI in Action: Practical Solutions & Overcoming Adoption Challenges
0 MIN read

AI in Action: Practical Solutions & Overcoming Adoption Challenges

Unlock AI’s Potential in B2B Marketing. AI is reshaping B2B marketing—but are you leveraging it effectively? Join our 45-minute executive webinar to explore practical AI solutions, overcome adoption challenges, and maximize ROI.

Anna-Liisa Goshawk

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18/3/2025

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AI for Marketing Leaders: Strategies and Solutions with Adobe & JTF
0 MIN read

AI for Marketing Leaders: Strategies and Solutions with Adobe & JTF

Harnessing the power of personalization is the theme of the latest webinar in our series ‘AI for marketing leaders’ – with strategies and solutions from Adobe and JTF – and you’re invited. Our team of experts will reveal how to transform customer engagement strategies for 2025.

Jan Novak

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10/2/2025

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AI for Marketing Leaders: Where to start with AI adoption
0 MIN read

AI for Marketing Leaders: Where to start with AI adoption

Watch the first of our exclusive webinar series, “AI for Marketing Leaders: Strategies and Solutions with Adobe + JTF.” In our first event, “Where to Start with AI Adoption,” you'll learn how AI can transform your marketing in 2025 and beyond.

Anna-Liisa Goshawk

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11/11/2024

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