Back to all Resources

Campaign Optimization

Introducing the Revenue Acceleration Loop
5 MIN read

Introducing the Revenue Acceleration Loop

Why it’s time to rethink B2B growth For years, B2B marketing teams have been told to “do more.” More campaigns. More channels....

James T Fletcher

6/7/2025

Read more
Case Study: Sumo Logic Streamlines Global Marketo Campaigns with JTF
3 MIN read

Case Study: Sumo Logic Streamlines Global Marketo Campaigns with JTF

The Challenge Sumo Logic’s global marketing operations team was juggling a complex Marketo Engage instance that had grown unwieldy over time. Manual...

Shane O'Meara

14/11/2025

Read more
Marketo Hacks for Campaign Performance
0 MIN read

Marketo Hacks for Campaign Performance

Get practical Marketo Engage tips to improve campaign performance. Fix data issues, boost engagement, and track ROI with confidence—no extra tools needed. Download the guide and start driving better results today.

Anna-Liisa Goshawk

28/4/2025

Download now
Three ways to boost your email engagement in Marketo
0 MIN read

Three ways to boost your email engagement in Marketo

Three easy ways to help you drive more ROI from your email marketing campaigns, hosted by Marketo Certified Architect James T Fletcher.

Anna-Liisa Goshawk

21/8/2024

Watch now
How to master email templates in Marketo
0 MIN read

How to master email templates in Marketo

Learn best practices and see an example Marketo email template in action

Nelson Castro

22/4/2024

Watch now
Building a first-class personalization strategy with Marketo
0 MIN read

Building a first-class personalization strategy with Marketo

Personalization is a buzz word right now. And rightly so, as it's a great way to optimize campaign performance. In our upcoming webinar we look at how you can utilize Marketo to build a personalization strategy and elevate your campaigns to the next level.

Nelson Castro

15/2/2023

Watch now