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Marketing Buying Groups

Introducing the Revenue Acceleration Loop
5 MIN read

Introducing the Revenue Acceleration Loop

Why it’s time to rethink B2B growth For years, B2B marketing teams have been told to “do more.” More campaigns. More channels....

James T Fletcher

6/7/2025

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An Introduction to AJO B2B Edition
3 MIN read

An Introduction to AJO B2B Edition

25/11/2025 4:00pm - 4:45pm

Discover how Adobe Journey Optimizer B2B Edition helps B2B marketers orchestrate intelligent, omnichannel journeys that drive real pipeline impact.

Shane O'Meara

21/10/2025

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Sales tech failed to give the customer a good experience
2 MIN read

Sales tech failed to give the customer a good experience

06/11/2025 4:00pm - 4:30pm

Discover why traditional sales tools fall short and how JTF’s Revenue Acceleration Loop turns buyer signals into sales action.

Shane O'Meara

13/10/2025

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Moving from Lead to Buying Group Marketing with Marketo and AJO B2B Edition
2 MIN read

Moving from Lead to Buying Group Marketing with Marketo and AJO B2B Edition

Explore how Buying Group Marketing is redefining go-to-market strategies, and why leads are no longer enough.

Shane O'Meara

12/9/2025

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