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Introducing the Revenue Acceleration Loop
5 MIN read

Introducing the Revenue Acceleration Loop

Why it’s time to rethink B2B growth For years, B2B marketing teams have been told to “do more.” More campaigns. More channels....

James T Fletcher

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6/7/2025

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Marketo Excellence Package
2 MIN read

Marketo Excellence Package

Download the Marketo Excellence Package today to discover how JTF’s Adobe‑certified experts help you clean, optimise, and future‑proof your Marketo.

Shane O'Meara

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11/12/2025

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Marketo Channels & Tags: Theory and Setup Guide
3 MIN read

Marketo Channels & Tags: Theory and Setup Guide

Learn how Marketo Channels and Tags work, why they’re vital for campaign reporting and ROI tracking, and how to set them up...

Shane O'Meara

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6/11/2025

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How Hootsuite reduced 90% of legacy Marketo programs
4 MIN read

How Hootsuite reduced 90% of legacy Marketo programs

Hootsuite’s Adobe Marketo Engage instance had grown over ten years into a complex environment of legacy programs, fields, and data. JTF delivered...

Shane O'Meara

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3/11/2025

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Eloqua vs Marketo: Which Marketing Automation Platform is Right for You?
6 MIN read

Eloqua vs Marketo: Which Marketing Automation Platform is Right for You?

The Bottom Line When comparing Eloqua vs Marketo, both platforms deliver enterprise-grade marketing automation. Eloqua is strong in traditional lead management and...

Shane O'Meara

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17/10/2025

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Marketo Email Send Pre-flight Checklist
0 MIN read

Marketo Email Send Pre-flight Checklist

Avoid costly email mistakes with our Marketo Email Send Pre-flight Checklist.

Shane O'Meara

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17/10/2025

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Eloqua vs Adobe: An Executive Guide for B2B Marketing Leaders
0 MIN read

Eloqua vs Adobe: An Executive Guide for B2B Marketing Leaders

This executive guide breaks down the differences between Oracle Eloqua and Adobe Marketo Engage.

Shane O'Meara

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10/10/2025

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Marketo Hack: Why you need a Data Dictionary
5 MIN read

Marketo Hack: Why you need a Data Dictionary

A data dictionary is a strategic asset for marketing operations teams using Marketo Engage. It documents every field in your instance –...

Shane O'Meara

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6/10/2025

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Boost your Marketo Campaign Performance, Email Deliverability, and Outsmart the Competition
0 MIN read

Boost your Marketo Campaign Performance, Email Deliverability, and Outsmart the Competition

Join JTF and our partner Oktopost for an expert-led session packed with practical hacks, email deliverability and best practices.

Shane O'Meara

View all posts by Shane O'Meara

25/6/2025

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