Lead scoring in Marketo: Identify & close your best leads

This webinar will dive into different scoring techniques – exploring those that don’t work and those that make all the difference to your lead management process and the overall success of your marketing campaigns.

Lead scoring in Marketo: Identify & close your best leads

At the end of this 30-minute webinar you will know:

• Why most traditional lead scoring models don’t work
• How to prioritise your leads
• Custom models in Marketo
• How to create a lead scoring model that actually works

Build on your lead quality. Increase conversions. Boost revenue.