Moving from Lead to Buying Group Marketing
Why Leads Are No Longer Enough
Watch JTF’s fast-paced, insight-rich webinar exploring how Buying Group Marketing is redefining go-to-market strategy. Powered by Adobe’s Marketo Engage and AJO B2B Edition, this session will show you how to engage real decision-makers – not just isolated leads.
What You’ll Learn
In this 30-minute webinar, we will discuss:
- What Buying Group Marketing is and why it’s the future of B2B strategy
- How Marketo Engage and AJO B2B Edition activate buying group journeys
- The early benefits of shifting from leads to accounts and buying groups
- How to evaluate or pilot AJO B2B Edition in your business
Watch Now
Speaker
Arjen Segers
Chief Strategy Officer, JTF
Arjen is Chief Strategy Officer at JTF Marketing, where he leads innovation across the Adobe B2B ecosystem.
With over a decade of experience in international marketing strategy and technology leadership, Arjen brings a rare blend of strategic vision and deep technical expertise. He is an Adobe Certified Master – Marketo Engage Architect.
Revenue acceleration loop
Buying groups fuel acceleration
This webinar isn’t just about digging deeper, coordinating personalized, role-specific journeys for every member of the buying committee – it’s about rethinking how your marketing engine runs.
At JTF, we help teams move beyond fragmented tools and reactive tactics by implementing our Revenue Acceleration Loop: a proven framework that aligns your data, journeys, and performance around one goal—predictable growth.
buying group marketing
Account based marketing isn’t broken – it’s just incomplete
Account-Based Marketing promised precision, but most B2B teams still target accounts like it’s 2015.
At JTF, we go further-with Buying Group Marketing that recognises real B2B buying behaviours. We help you engage the people who actually influence decisions, across roles, regions, and stages. Powered by Adobe’s Advanced Journey Optimizer B2B Edition, our approach turns intent into impact.
